Is Rubicon A DSP?

Who bought Telaria?

Under the terms of the merger agreement, each share of Telaria common stock issued and outstanding on the date of closing (April 1, 2020) will be converted into 1.082 shares of Rubicon Project (NYSE:RUBI) common stock (and, if applicable, cash in lieu of fractional shares)..

Is Telaria an SSP?

At Telaria, we’ve seen how a unique product offering can help secure exclusive deals like we have with Hulu. As media companies and buyers shrink the platforms they work with, it means we’re a natural first look as an independent SSP.

Is Rubicon a DSP or SSP?

Rubicon Project (NYSE: RUBI), the Global Exchange for Advertising, today announced it has opened up its exchange to DSPs for programmatic buying in guaranteed private marketplaces. Google’s DoubleClick Bid Manager is the first DSP to integrate with Rubicon Project’s exchange for programmatic guaranteed buying.

What is Rubiconproject?

About Us: In Their Own Words. “Rubicon Project is a leading technology company automating the buying and selling of advertising.

How do SSPs work?

The simple answer is that SSPs allow publishers to connect their inventory to multiple ad exchanges, DSPs, and networks at once. … The idea is that by opening up impressions to as many potential buyers as possible — often through real-time auctions — publishers can maximize the revenue they receive for their inventory.

Is Telaria stock a buy?

Telaria has received a consensus rating of Buy. The company’s average rating score is 3.00, and is based on 1 buy rating, no hold ratings, and no sell ratings.

What is difference between DSP and SSP?

An SSP is the web owners’ equivalent of a DSP. While the latter is used by advertisers to buy impressions effectively, at the lowest price possible. The SSP is designed for publishers to do the exact opposite; sell their impressions to the right buyers at the maximum price. Similar technology powers the SSP and DSP.

Is Google ads a DSP?

Demand-side platform (DSP) is a technology system that allows digital advertising inventory buyers to manage their accounts on multiple ad exchanges. … DSPs are similar to Google Ads as they are also campaign management tools.

What is SSP fee?

The fees can vary from SSP to SSP and even from publisher to publisher with the same SSP, but they generally range from 10 percent to 20 percent of the bid price, according to ad buyers and publishers. … Evaluating supply-side effectiveness often can come down to price.