Question: How Many Press Releases Should I Send?

How do you do a media release?

Writing a Press Release in 7 Simple StepsFind Your Angle.

Every good news story has an angle.

Write Your Headline.

Your headline should grab the attention of your audience.

Write Your Lede.

Write 2 – 5 Strong Body Paragraphs With Supporting Details.

Include Quotes.

Include Contact Information.

Include Your Boilerplate Copy..

What are press releases used for?

The purpose of a press release is to get attention, make news, and generate publicity. It’s cost effective marketing (free) and they can be used to create brand awareness.

How do you get a press release picked up?

5 Ways to Boost Your Press Releases’ Chances of Getting Picked Up. Journalists are pitched hundreds of stories each day. … Your Story, Made Relevant to Journalists. … An Eye-Catching Headline. … Your Newsworthy Lede​ … Quotable Quotes. … Boilerplate and Contact Info.

What is press release in PR?

A press release is a short, compelling news story written by a public relations professional and sent to targeted members of the media. The goal of a press release is to pique the interest of a journalist or publication.

How many quotes should be in a press release?

two quotesAs a general rule of thumb, one or two quotes should be the limit. The key function of quotes in a press release is simple: to explain your news hook; to raise your company’s profile.

How many press releases are distributed daily?

However, with upwards of 30 million companies in the US alone, there’s a staggering number of press releases being issued each day, considering there’s only about 50,000 journalists to read them.

What is the best day to issue a press release?

ThursdayAccording to our data: The best day to send a press release is on Thursday. The best time to send a press release is between 10 am and 2 pm.

What is the best time to send out a press release?

9:00 AMDon’t Send Press Releases in the Early Morning Even on Thursdays, open rates plummet between 6:00 and 10:00 AM. According to Cision, a leading press release distribution service, 9:00 AM is the most popular time to send press releases.

Can you write a press release in the first person?

Copy written specifically for your own arts website or company newsletter will not work for a press release – it’s likely to be written in the first person, be too self-promotional and won’t have a journalist in mind. … Aim to mimic their own style of writing.

How do I publish a press release for free?

The following are the top 10 free press release distribution websites out there.Issuewire. … OpenPR. … 1888pressrelease. … PRLOG. … Newswiretoday. … ClickPress.com. … PR Fire. … PR ZOOM.More items…

Do press releases have quotes?

Journalists generally require some degree of attribution in articles. A quote is a good starting point because it offers a different point of view, tone, and language from that of the person who wrote the release. Weak quotes, like weak writing, should not be included in a press release. To read the full story, log in.

Is a press release free?

There are free press release distribution sites available, and there are also ones that charge a fee to get your press release published on multiple websites in your industry.

Is it most ideal to send a press release?

Tuesday is the best time to send your press release, followed by Thursday. The worst day to send your PR is on Friday. Similarly, the best time to send your press release is early in the morning – at 9:00 am to be exact, or later in the day at 8:00pm in Eastern Standard Time.

Who do you send press releases to?

As discussed above, there are two ways of sending out a press release to get media coverage. One is to send it directly to journalists, while the other is to use one or more press release submission sites.

Should I send a press release as a PDF?

First, a couple of don’ts: Please don’t attach the information as a word doc or pdf (yes, people still do this), or merely hyperlink to a press release posted online. Don’t clear your throat in the subject line– get straight to the point– and don’t shout at me with all-caps.